BEN ASHFIELD
Creative Director and Education Entrepreneur
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With Love, Me

Beautiful, heartbreaking, multi-award-winning campaign for Merck Oncology that asked cancer survivors to write letters to their former selves at diagnosis. The campaign was a lifeline for newly diagnosed patients desperate for support and advice—ultimately driving them to an online resource dedicated to the overlooked social, emotional, and nutritional needs of people facing cancer.

Each survivor read her letter on stage in front of hand drawn images illustrating her story.

The first campaign was so successful, we were asked to create more stories with a new cohort of cancer survivors.

The campaign culminated in an emotional and cathartic live event hosted by Katie Couric in NYC.