Creative Director and Education Entrepreneur
Creative Director and Education Entrepreneur
During the pandemic, people stopped following up on critical medical appointments, often for valid reasons. But for those delaying a joint replacement, every passing month meant heading further down the path towards a future they weren't going to like. As the world started to get back to normal, this campaign for Zimmer Biomet reminded them why they wanted to address their mobility issues in the first place...with a hint of what might happen if they didn't.