Creative Director and Education Entrepreneur
Creative Director and Education Entrepreneur
Many of us are motivated to stay healthy in order to, at least in part, look good for others. But when it comes to what goes on inside, out of sight usually means out of mind. In order to educate more people about NASH, a silent liver disease, we started with the idea that if other people could see your liver you'd be a lot more concerned about it.
NASH isn't pretty. It's a very common condition that can enlarge the liver, causing scarring, failure, cancer, and even death. To raise awareness of the disease, we first needed to get people's attention. So, we asked a provocative question: What if everyone could see your liver?
We then dubbed the video into multiple languages and partnered with Univision to drive viewers to a trial studying the disease. The campaign was very successful, garnering more than 150K video views, over 33.8K clicks to the clinical trial website and performing well above industry benchmarks on Twitter. The short received an Award of Excellence at the RX Club Awards and platinum honors at the AVA Awards.