Creative Director and Education Entrepreneur
Creative Director and Education Entrepreneur
The COPD treatment landscape is crowded with over 40+ products causing a lack of differentiation between brands. To make matters worse, Tudorza had been around for a while but still needed to stand out.
Many once-a-day COPD inhalers control symptoms during the day but efficacy tends to wane at night leaving patients unable to get quality rest. Novel twice-a-day Tudorza keeps up relief through the night so mornings are better.
Our solution was simple: Better nights, and mornings, belong to Tudorza. We cast the device as hero and handcrafted miniature scenes of evening and morning activities to simply and quickly communicate the key brand benefit.