Creative Director and Education Entrepreneur
Creative Director and Education Entrepreneur
With generic drugs ruling the market and a much-hyped competitor on the horizon, VYZULTA needed to communicate its value quickly and easily to HCPs. We focused on nitric oxide, VYZULTA’s secret sauce and a naturally-occurring molecule present in our bodies.
We worked with Lightfarm Brazil to dramatize nitric oxide working in the eye to open the structures that allow fluid to escape, thereby reducing the dangerous pressure build up of glaucoma. The final artwork tested extremely well, producing immediate understanding and high recall among HCPs. It was leveraged across the brand's marketing ecosystem.