BEN ASHFIELD
Creative Director and Education Entrepreneur
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Western Connecticut Health Network

A network of hospitals in Connecticut wanted to draw attention to their primary care services. To us, better primary care meant more than convenient scheduling and more time with the doctor. It meant better health.

So, we created a multi-channel campaign about staying out of the doctor’s office and spending more time enjoying life.

A radio spot. Which means there are no pictures.

To stand out from the crowded pack of healthcare competitors along the I-95 corridor, we led with exuberance, fun, and absolutely no shots of hospitals or doctors whatsoever.

To stand out from the crowded pack of healthcare competitors along the I-95 corridor, we led with exuberance, fun, and absolutely no shots of hospitals or doctors whatsoever.

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