Creative Director and Education Entrepreneur
Creative Director and Education Entrepreneur
Senior citizens are more vulnerable to the flu than younger people, and getting sick can be deadly. We partnered with Sanofi-Pasteur, the National Foundation for Infectious Disease and Judith Light to create a PSA reminding people 65+ to get a flu shot.
Our concept started with the insight that we tend to be obsessed with life's trivial details at the expense of what really matters, like our health. Enter Judith Light. Like a health-conscious fairy godmother, she magically appears when needed to remind us to focus us on what matters most.
The spot ran on national TV throughout flu season. It earned platinum honors at the AVA Awards.