Vyzulta
Show what they can’t see.
In a market flooded with generics and looming competitors, Vyzulta needed to stand out — fast. The key? Nitric oxide: its differentiating molecule and secret weapon against intraocular pressure.
We partnered with Lightfarm Brazil to create a high-drama, high-science visual that showed HCPs exactly how Vyzulta worked — not with data dumps, but with striking, cinematic clarity. The image illustrated nitric oxide opening the eye’s natural fluid pathways, making the mechanism of action both memorable and immediately understood. It became the cornerstone of the brand’s marketing ecosystem — and scored off the charts in HCP recall.