Liver Exposed
Exposing what we usually ignore.
Most people worry about what others can see — but NASH, a silent and potentially deadly liver disease, hides in plain sight. To raise awareness, we launched Liver Exposed, a campaign built on one provocative question: What if everyone could see your liver?
The video dramatized what’s usually invisible, making the risk feel personal and urgent. Dubbed into multiple languages and promoted through a Univision partnership, the campaign drove over 150K views and 33.8K+ clicks to the clinical trial site — outperforming industry benchmarks and getting livers the attention they deserve.
