Focus on Flu
Reframing our priorities.
Older adults are especially vulnerable to the flu — but too often, life’s little distractions get in the way of what matters most: protecting your health. For this national PSA, we partnered with Sanofi Pasteur, the National Foundation for Infectious Diseases, and the legendary Judith Light to help people 65+ refocus.
Our concept flipped a common truth: we obsess over trivial things, but put off essential ones. Enter Judith — part health-conscious fairy godmother, part comedic conscience — appearing in everyday moments to deliver one simple message: it’s time to focus on flu.