With Love, Me
Rewriting the worst day of your life.
With Love, Me asked cancer survivors to do something brave: write a letter to their newly diagnosed selves. On stage, each survivor read her words aloud — surrounded by hand-drawn illustrations that brought her story to life.
Created for Merck Oncology, the campaign became a lifeline for patients desperate for emotional support. It drove them to an online resource built for the social, nutritional, and deeply human side of cancer care. The response was so powerful, we were asked to expand the series with a new cohort of survivors and stories.
Impacting More Lives
The multi-award-winning campaign, hosted by Katie Couric, was featured in the press and CBS This Morning. It culminated in an emotional and cathartic live event in NYC that brought together cancer survivors and cancer professionals for support and sharing.